Amazon has just announced that it now sells more Kindle digital books than paperbacks--to be precise 115 digital books to 100 paperbacks. "This is remarkable when you consider that we've been selling hardcover and paperback books for 15 years, and Kindle books for just 36 months," said Steve Kessel, senior vice president at Amazon. Indeed, Amazon's willingness to challenge its own business model and its relationship with it main suppliers--book publishers--and to do so successfully in face of increasing competition is quite unparalleled.

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