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In a recent report, I argued that data caps are not effective as a traffic management tool as they may encourage peak traffic, and thus increase congestion, instead of containing it. Fairly enough, one question that I often get is what works then, if data caps don't. Mobile operators have different tools--Wi-Fi and small-cell offload, policy, content optimization, QoS-based tiering to name a few--and they will have to employ many of them to manage traffic effectively.

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A paper I wrote on the future of Wi-Fi in the enterprise just came out on GigaOM Pro. It was fun to write as it gave me the opportunity to think not only about the future of Wi-Fi, but also about its past. It is really impressive how flexible Wi-Fi as a technology has been to adapt to an increasingly diverse set of requirements in the market.

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New report available at GigaOM Pro

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I have argued for a long time that unlimited data plans are unsustainable – or basically that they are marketing fiction, because available wireless capacity is unfailingly limited, and subscribers cannot escape that fact no matter what operators tell them.

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What are the main drivers that are pushing mobile data traffic indoors, and what does that mean for mobile operators?

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For mobile operators fighting network congestion, Wi-Fi offloading has been an unqualified success. In some high-traffic locations in Hong Kong, up to 80 percent of the cellular data traffic is offloaded.

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Mobile operators need to increase network capacity. What will bring the increase in capacity? Wi-Fi off-load, femtocells, small cells, policy, traffic optimization, or more macro base stations?

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Mobile operators manage traffic to minimize the impact of congestion and distribute network resources among its subscribers in a balanced way. What do they tell subscribers about how they manage traffic?

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Amazon has just announced that it now sells more Kindle digital books than paperbacks--to be precise 115 digital books to 100 paperbacks. "This is remarkable when you consider that we've been selling hardcover and paperback books for 15 years, and Kindle books for just 36 months," said Steve Kessel, senior vice president at Amazon. Indeed, Amazon's willingness to challenge its own business model and its relationship with it main suppliers--book publishers--and to do so successfully in face of increasing competition is quite unparalleled.

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Just after the previous blog entry, T-Mobile announced that it will make UMA available on Android phones. Actually the press release does not mention UMA: the new name for the service Wi-Fi Calling, but it is still based on Kineto's UMA solution.

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