Extensive forecast of vertical market applications for 3G, WiMAX, and LTE (2008-2014)
- Regions Asia Pacific, North America, Western Europe, Eastern Europe, Latin America, Middle East/North Africa, Sub-Saharan Africa
- Countries Argentina, Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Korea, Mexico, Spain, Russia, UK, USA
- Technologies 3G, WiMAX, LTE
- Devices M2M, In-Vehicle, Mobile
- Applications Telemetry, Vehicle Telematics, Financial Transactions, Building Monitoring, Surveillance, Content Delivery, Mobile Workforce
- Segments Utilities, Transportation, Healthcare, Enterprise, Education, Security and Safety, Government
Detailed data available for each country and region
In addition to the data available on a global or regional basis, the following forecast data is provided at the country and regional levels for the 2008-2014:
- Connections, market share, and service revenues by application (Telemetry, Vehicle Telematics, Financial Transactions, Building Monitoring, Surveillance, Content Delivery, Mobile Workforce)
- Connections, market share, and service revenues by device type (M2M, In-Vehicle, Mobile)
- New devices sold and sales revenues by device type
- Connections, market share, and service revenues by segment (Utilities, Transportation, Healthcare, Enterprise, Education, Security, Government)
- Connections, market share, and service revenues by technology (3G, WiMAX, LTE)
- Vertical connections and service revenues as a percentage of retail connections by technology
- Connections and service revenues split by technology and application in 2014
- Connections and service revenues split by technology and device type in 2014
Key results by 2014
- Vertical applications will generate US$43 billion in service revenues
- Vertical connections will be equivalent to 7% of retail wireless broadband connections
- The largest market for vertical applications will be Asia Pacific, with 29% of connections
- Vehicle telematics and connectivity to the mobile workforce will be the two main applications
- Vertical connections equal 24% of WiMAX retail connections, 16% of LTE retail connections, and 8% of 3G retail connections
Bringing wireless broadband to vertical markets. A high-margin revenue stream for operators and compelling services for enterprises and public entities.
Press Release
Vertical services to reach 24% of WiMAX subscriptions and 14% of LTE subscriptions by 2014
Vertical applications in 3G, WiMAX, and LTE networks are ready to take off, and they represent a huge growth opportunity for operators facing flat ARPUs from retail individual subscribers.
Seattle, WA - 10 September 2008 - Enterprises are finally ready to adopt vertical applications (M2M, in-vehicle telematics, mobile workforce support) that require wireless data connectivity. 3G, WiMAX, and LTE operators may benefit greatly from addressing this rapidly growing market, according to a new report from Senza Fili Consulting, "Bringing Wireless Broadband to Vertical Markets: a high-margin revenue stream from operators and compelling services for enterprises."
By 2014, there will be over 154 million connections supporting vertical applications within 3G, WiMAX, and LTE networks, generating more than US$ 43 billion in service revenues. Vertical applications give wireless broadband operators the opportunity to address what is today an underserved market that will not compete with their existing services to individual retail subscribers.
"Vertical services can be very profitable for operators. They bring in a steady revenue stream generated by a small number of contracts, each with a high number of connections. And churn is low—contracts typically last 10 years," says Monica Paolini, the report's author. To profit, however, operators need to be well equipped to face the challenges of this highly fragmented market, in which customers expect deep application-specific expertise.
Enterprises increasingly see that vertical applications improve their operations and the productivity of their employees. Through improved performance, QoS support, and wider coverage, wireless broadband technologies have given enterprises confidence that public networks can support their applications, so they do not need to own and maintain proprietary, expensive telecommunication infrastructure.
Among applications, vehicle telematics and support for the mobile workforce will be the most widely deployed, because they require the bandwidth and wide-area coverage that 3G, WiMAX, and LTE support. Additional wireless broadband market growth will come from emerging consumer applications available in vehicles and in mobile and CE devices that will extend wireless broadband beyond individuals to connect the entire environment.
This report includes an assessment of the global market for vertical services, and an in-depth forecast for vertical applications, market segments, technologies (3G, WiMAX, LTE), and device types. Detailed data is presented for 16 countries, 7 regions, and the worldwide market. The report is available at www.senzafiliconsulting.com.
Press Contact:
Monica Paolini
+1 425 657 4991
monica.paolini@senzafiliconsulting.com